mommyjenlin

Stumped? Simply put, a Blue Ocean strategy is one where you redefine a market and dominate. By doing that you are swimming in a Blue Ocean free of your competition instead of swimming in the bloody Red Ocean of competitors beating each other up day-in and day-out. For your information, a really good book is out on Blue Ocean strategy. I highly recommend you buy and read it. No specific plug or name provided nor payments here in accordance with FTC, FCC and SEC regulations. Search any of the fine book sellers out there for the text. So how does this apply to healthcare marketing? Healthcare is undifferentiated and for all practical purposes a commodity. Hospitals, health system, physicians and other providers have similar programs and services, have the same managed care contracts, share physicians etc., etc., etc, across multiple competitors. The commoditization of healthcare is accelerating even more so now with the entrant of non-traditional providers who are competing on price a

What mistakes are you making with your online business? Are you doing the right research, the right niche search, or just throwing money at something hoping it will stick? Unless money is not an issue for you, you could be wasting alot of it! I was one of those people and I didn't have the money to waste! There is alot of info out there for the (ten best advertising tips) so it brings the question... are they really successful with it or just blowing smoke? It seems everybody has the answer for how and where you should spend your money on affiliate marketing or your own website, when it comes to advertising! Sure Google adwords if done right can make you alot of money! Most people in the business don't know how to find (keyword richness) to keep the ppc down and page landing up. That is the number one reason why so many people who advertise online don't get enough converting traffic or any traffic at all! How costly that can be! To help you with the endea

What a case study for healthcare! The Chicago Bears just can't get it right. This has been a continuing comedy of PR errors that only leaves you scratching your head. Damage control..... Day after the press conference, the President of the team goes on the media tour to clarify statements on what the organization meant. (See my previous post) Damage control pure and simple. It gets even better...... Then it turns out the press release about the firings was wrong and that really two of the assistants weren't fired, but were more like employee-at-will kind of relationships with no contracts. The offensive coordinator and his position coaches had contracts and will be paid. Probably some legal issues now because of that. PR lesson continued..... Look. For your own PR efforts, you control the message and the day when you decide to go public. Winning or losing a PR battle is not controlled by the media, it is your responsibility. You, through your actions or inaction's will dete

The Chicago Bears held a press conference on January 5, 2010, after a dismal at best season long performance by management, the coaching staff and players. No need to go into the gory details; the lesson here is how not to handle public relations. For weeks now, the media and public has been in an uproar over team performance. This was exacerbated by a perceived lack of indifference and arrogance by the team leadership. Clearly a crisis communications situation if anyone in the PR department at Halas Hall was paying attention. The Press Conference A press conference is held, they trot out the team President, General Manger and Head Coach all in that order. The President speaks, apologizes and was contradictory in his remarks about the situation being unacceptable, change is needed, mistakes were made, but things are going to stay essentially the same. He spoke for 20 minutes which was 15 minutes too long. The GM gets up apologizes, says mistakes were made, change is needed, but things