mommyjenlin

Even the most successful technology firms continue to struggle with consistent and effective execution of their campaigns and related go-to-market strategies, unable to improve their alignment with marketing or the organization as a whole. The campaign management function provides the opportunity to solve the foremost problem of tech marketing today: that of the declining return on marketing investment that results from executing marketing mix elements in separate and disintegrated streams. Tech marketing departments that have not structured for this role yet should do so. Here is some key guidance and insight based upon my recent interviews with marketing leaders in the technology industry as well as findings from IDC's recent Marketing Operations Board meeting with 33 marketing professionals: Campaign managers provide the missing link between the business units, marketing shared services and regional marketing. At Quest Software, campaign management serves as the liaison between ...

Its been a long time since I posted. Much has been happening in healthcare, but frankly, family has been at the forefront of my life. My daughter plays fast-pitch travel softball, so know you know the rest of the story. Weekend tourney's, lots of practices and games. No national bids this year but it was a lot of fun. Try-outs last weekend for 12U, start again and she's playing fall ball. Left-hander, pitches and plays first base and outfield. Pretty good from Dad's point of view.... Now back to the issues.... P4P, Patient Satisfaction and my read on what you need to do Mr. Hospital CEO...... Attempts at payment system reform to stem rising healthcare costs by controlling access and utilization through various insurance programs and market based reforms- PPOs, HMOs, MSAs and HSAs to name a few, have meet with limited success. With projected healthcare spending to potentially exceed $4.1 trillion by 2016 [1] , Pay-for-Performance (P4P) represents a potential mechanism to r...