mommyjenlin

A short while ago, a very good friend of mine who is the Chief Marketing Officer for an international company was interviewed by The Sterling Report for CMO Spotlight. Ed gave a great interview on marketing leadership. It did give me pause to think about what marketing leadership should be in healthcare. As a service to my readers, here is the link to the article: The Sterling Report CMO Spotlight: Interview with Edward Vesely http://www.sterlinghoffman.com/newsletter/archives/sep09.html http://www.sterlinghoffman.com/newsletter/articles/article509.html Though there are many great examples of healthcare meaning hospital, health system and physician marketing across the country, it seems that these are far and few in-between. This is a shame really because of all the talented marketers that are in the industry. More often than not, we let well meaning individuals who in the end have not formal training or clear understanding of marketing to hold sway over the direction. Now let me be...

Key CMO Priorities and Investment Strategies for 2010 2009 will be a year that all marketers would probably like to forget. As a community, tech marketers have had to withstand significant recession-led budget cuts, staff reductions, and organizational disruption. For the full year 2009, the average large ($1b+) IT vendor will have reduced overall marketing budgets by 8.3%. The average vendor has reduced the number of marketing staff by about 10% in 2009. In total, IDC estimates that over 6,000 marketing jobs will be lost in the IT vendor community (worldwide) during 2009. It may seem simplistic to say that "times of great change bring times of great opportunity". But IDC's surveys, interviews, and personal interactions with the best and brightest of tech marketers, validate that many CMO's and marketing leaders are indeed creating opportunity out of the 2009 chaos in preparation for 2010. So how are the best-in-class marketing organizations reacting? First of all,...