mommyjenlin

I know there might be some of you looking for the best ways to advertise your own business. Others might be looking for the most effective ways to advertise somebody else's business. Either way knowing where your dollars can be best utilized for advertising purposes is every business owner or marketers goal. Obviously billions of people use the interenet so, many of us want to find our way of advertising here. The problem with most is their sites don't get traffic or they spend ridiculous amounts of money on the wrong kind of advertising. I am sure if you are into internet marketing and have been doing it awhile you have found some better alternatives to keep your costs down. For the purposes of this report I am focusing on Internet Advertsing. This is probably the best advertising source there is. There are billions of people doing searches everyday wether it be for information or specific items. If you know how google works and other search engines it is a money ...

Much has been made of the need for calculating a Return on Marketing Investment (ROMI) for healthcare organizations. Most often regulated to producing brochures and other items of interest, healthcare marketing departments need to exercise a leadership position and talk the financial language of senior management. Below is an example of an actual ROMI computation for a multi-hospital organization. This of course assumes that you can identify and pull down the information that you need across many platforms of the organization to produce such a result. If you can great, if you can’t then you need to broaden your technological capability and move towards a higher level of computerization and system integration that you already experience. Work with your finance department. They are a great source of information. With a high degree of collaboration and understanding their viewpoints and perspectives regarding marketing you can lead and make a difference. By answering questions, concerns a...