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Taking some time off to be with the family during Christmas and New Years.  To all my regular readers, those that stop by once in a while, and to anyone coming to Healthcare Marketing Matters for the first time, thank you for reading and commenting. May you find peace and joy on the holiday season. May you have a successful and prosperous 2013. My regular musings regarding strategic marketing issues in healthcare will resume in January, 2013. Michael Krivich is   an internationally followed healthcare marketing blogger with over 5,000 monthly pages views in over 52 countries worldwide on Healthcare Marketing Matters. He is founder of   the michael J group , a healthcare marketing consultancy dedicated to creating value through strategic marketing for hospitals and health system regardless of payment mechanism, either fee-for-service or value-based to increase market-share, revenue , brand and demonstrate   actual return on marketing investment. Michael is a Fell...

Living in a large metropolitan area with some pretty well recognized system heavyweights and Academic Medical Centers, I am fortunate enough to see a good deal of hospital and health system advertising. Anyhow, happy smiling patients, doctors looking intently into a microscope, nice building exterior shots and high-tech equipment all promoting, something, but clearly not the brand. High production values and in most cases using hired talent instead of employees. The best one was a group of specialists standing and proudly discussing the quality of the air in the patient rooms. Really? I have said it before and I am saying it again, where is the differentiation? And what does the statement: "We have surgical air quality in all the rooms", mean? Does it even matter to a potential patient. "Quick, take me to that academic medical center that has really clean air in the rooms!", said the patient. Really? Food for thought Healthcare is changing and marketing needs to cha...

Find out how to get links to your site easy and how to increase your site ranking in SERP's. Here are 10 simple yet effective ways of raising your link popularity. Keywords: SEO, site, link, directory, wordpress, website Article Body: Getting links to your site increases traffic and boosts your rankings in the search engines queries. Here are the 10 methods I used for getting links to one of my directories: 1. Directory submission If you don't have time to do it your self, you should hire some one to do this for you, as this is the best and the safest way to increase your back links. 2. Link Exchange With Other Webmasters This is a slow process and not always reciprocal linking is a good idea, cause search engines place more importance on one-way links than two-way links. Still, it can bring you valorous links, if you have what to exchange with. 3. Build A Network Of Websites And Interlink Them Building multiple websites is always a good idea, but be careful to host them on di...

Simple but effective ways to get your articles read. Keywords: Home Based Business Article Body: 1. Participate in chat rooms related to your targeted audience. Watch what questions people are asking and ask others what information they're interested in. 2. Examine what information in being broadcast on tv, news and talk shows. That information is usually hot topics. 3. Hang out in similar message boards. People leave questions for information they're seeking. That is a strong indicator of subjects to write about. 4. Survey your web site visitors or current customers. Ask them what type of articles they would like to see published on your web site or in your e-zine. 5. Regularly check your site's guest books. People sometimes leave questions or comments that would help you generate high readership articles. 6. Check online bookstore's best sellers list. They're very good resources for finding winning topics and ideas to write about. 7. Use the time of year to come u...

Flyers are an excellent marketing tool to promote a club night or event. They are commonly used for student promotions throughout the country. You want your flyers to travel all over town, only you'd probably prefer it wasn't in the dustcart or stuck to the bottom of someone's shoe. What steps can you take to avoid this? Here's a few hints and tricks to help your flyers avoid the trash: 1. Don't miss the boat before you start. Double-check local Fresher's week an... Keywords: flyers, printing, print, printers, flyer Article Body: Flyers are an excellent marketing tool to promote a club night or event. They are commonly used for student promotions throughout the country. You want your flyers to travel all over town, only you'd probably prefer it wasn't in the dustcart or stuck to the bottom of someone's shoe. What steps can you take to avoid this? Here's a few hints and tricks to help your flyers avoid the trash: 1. Don't miss the boat b...

Are you new to the home based business industry? Trying you become more productive? Save yourself time by using these proven time saving tools to make your life easier and add to your bottom line. Keywords: Work from home, work at home, home based income businesses, home based career Article Body: As a solo entrepreneur you can get overwhelmed trying to wear all the hats. If you are just starting out you are the CEO, the sales person, the book-keeper and the dish washer. You know that I mean? You might have heard the phrase create leverage and if so great. However, once you make that discovery you are now simply exposed to so many options it’s hard to know what to choose. As a work at home business one of the goals is to create an experience for the customer that is as easy as if they were buying from a Fortune 500. So how do you make it happen? One of the best things you can do is look for good products that can demonstrate value to the customer but involves little to no work on you...

No tool will turn a bad form into a good one, and automating a bad form simply collects bad data more quickly – or alienates your users. Following these ten tips will make sure your new forms are a success. Keywords: forms,electronic,e-form,eform Article Body: Background to electronic forms You've decided you need electronic forms or have a feeling they should be implemented. "An electronic form" is a transaction between a user and the form provider. The form can be pre-filled with data from a backend database system before it is presented to the user. When the form is submitted to the provider the data is saved to be used in a business process. The most common reasons for using electronic forms are: 1. Cost savings by avoiding re-keying of data 2. Faster customer service resulting in better customer satisfaction 3. Comply with a government or industry regulation. No tool will turn a bad form into a good one, and automating a bad form simply collects bad data more quickly...

Here are ten tips that will help you achieve your personal and financial goals through running your own legitimate home business. Keywords: Home business opportunity, work at home, financial freedom Article Body: Virtually everyone would jump at the chance to start a legitimate home business so they could work at home and attain financial freedom. But not everyone has what it takes to transform a home business opportunity into financial success. Here are ten tips that will help you achieve your personal and financial goals through running your own legitimate home business. 1. Secure your start-up funds. Any successful business owner will tell you that you need to invest money in your business in order to make money. A home business is no exception. Expect to spend a maximum of $5,000 for a legitimate home business opportunity. If the opportunity is sound, you should be able to get back your initial investment within a matter of days or weeks, but you do need that initial investment. 2....

Congratulations! You just got an offer for a wonderful new job. There's just one catch. You have to say good-by to your current employer. Maybe you loved your job and you face an emotional farewell. Or you maybe you hated every minute and you’ve been counting the days till you could walk out the door one last time. Clients often admit they’re nervous about making the departure announcement. They’re afraid the boss will be angry. They feel guilty about the work they’re l... Keywords: jobs, job search, career change, career planning, career coach Article Body: Congratulations! You just got an offer for a wonderful new job. There's just one catch. You have to say good-by to your current employer. Maybe you loved your job and you face an emotional farewell. Or you maybe you hated every minute and you’ve been counting the days till you could walk out the door one last time. Clients often admit they’re nervous about making the departure announcement. They’re afraid the boss will be a...

If you are even thinking of selling your house the priority would be to get a higher price. To achieve this you must not think like a seller but like a buyer. This will enable you to optimize conditions such that the value of the house increases substantially. Keywords: Home Improvement Forum, exterior home improvement, gardening, decorating, buying and selling, electrical home improvement Article Body: If you are even thinking of selling your house the priority would be to get a higher price. To achieve this you must not think like a seller but like a buyer. This will enable you to optimize conditions such that the value of the house increases substantially. The corner stone is that visibility adds value. However it must be done subtly so that it does raise the appraised value or property tax bill. Here are a few tips: 1. Pay attention to the exterior first. This is what potential buyers notice. Give priority to home improvements that are visible to the naked eye. Fixing the façade...

In any cleaning operation the cleaning supervisor or company owner is probably the most important person who can motivate cleaning crews to take pride in their work. But how one can motivate, instruct, communicate and lead the cleaning staff? Keywords: areal building services, building cleaning maintenance services, janitorial cleaning services, property management services. Article Body: In any cleaning operation the cleaning supervisor or company owner is probably the most important person who can motivate cleaning crews to take pride in their work. But how one can motivate, instruct, communicate and lead the cleaning staff? In every job that I have had from cleaning floors to managing teams across the nation – I have used motivation to drive high performance and results from my teams and myself. Motivating and leading is what I love to do. Often time cleaning company owner face the problems keeping his supervisors and cleaning crew member motivated. Cleaning crew member start outs ...

It’s good to possess great cold calling skills, but it’s great not to have to use them. Here's some 'Grass roots' tips to warm up a sales Prospecting call. Keywords: sales prospecting,sales leadership,sales training,sales performance,sales management training,corporate sales training Article Body: Tip # 1 Discipline Yourself to a Routine of ‘Asking’ Here’s something profound. The reason most of us do not get referrals on a routine basis is because we do not ask for them on a routine basis. Well, it’s almost that simple. What would be the upside on your year-end W-2 if you asked for 2 referrals from each of your new customers? Let’s say you average 6 sales per month. That would be 12 referrals per month or 144 per year. Conservatively, you close half of those warm leads. Multiply 72 by your average revenue per sale. Then calculate your commission percentage off the total revenue sold. Now ask yourself if you can afford not to ask for referrals on a routine basis. Tip # 2 Dev...

How to build an user-friendly site? 10 tips to help You. Keywords: web design, tworzenie stron www Article Body: 1 - Easiest to guess: idea. A good idea is almost 100% success. If You think best graphics or best animations are the keys You are wrong. People come to You because You've got the information they want or they search. Think of it: build an another site with the same content or build a site with a new content? Don't You want to be first? Don't want to give something new to potential customers? Even don't You want to earn some money for Your time and informations or products? Find Your niche and be the one in it. Let the people come to You. 2 - First look - very important. If I enter a site which has dark colors I'm out and never get back. OK, I return only if that site sells or promotes some kind of dark movie or horror books etc. i like or search for. But dark background isn't good idea for ordinary sites. People doesn't want to look at black site...

Here's the scene: A couple dozen professionals at a big advertising agency quietly type away at computer screens near each other, in an open room devoid of office walls and partitions. Keywords: Small Business Plan, Small Business Start Up, Small Business Ideas Article Body: Here's the scene: A couple dozen professionals at a big advertising agency quietly type away at computer screens near each other, in an open room devoid of office walls and partitions. An occasional laugh punctuates the silence. But no one is talking. They are communicating with one another almost exclusively through instant messaging (IM). "When I'm visiting this firm, I can't help but notice this [lack of people talking]. Seems odd to an outsider, but this is now pretty much their corporate culture," says Helen Chan, analyst for The Yankee Group, a US-based technology research group, who has friends at the agency. A technology designed initially for one-on-one personal chats has reached ...

When it comes to advertising, I've tried just about everything. I tried free classified ad sites, I tried FFA sites, I tried banner exchange programs. The results? Not much. I was tired of hearing that the Internet is the largest market in human history. Maybe so, but how could I reach those millions of people? Keywords: Make Money Online, Work At Home, Make Money, and Home Based Business. Article Body: When it comes to advertising, I've tried just about everything. I tried free classified ad sites, I tried FFA sites, I tried banner exchange programs. The results? Not much. I was tired of hearing that the Internet is the largest market in human history. Maybe so, but how could I reach those millions of people? The answer, I discovered, is ezine advertising. Ezines are sometimes called 'opt-in' lists because everyone who receives an ezine has chosen to do so. And that's why ezine advertising gets results. People read ezines and they'll read your ad. And if you...

What to think about BEFORE you embark on a fund-raising project with memorial bricks. 10 easy tips and questions from someone who's helped thousands of groups raise funds with memorial bricks since 1988. (or, to put it another way, how to make sure that your name isn't mud 6 months into a brick fund-raising project). Keywords: school fundraising, non-profit fundraising, memorial walls, donor wall, donor recognition Article Body: So, you’re looking for a fundraising project for a school, sports team or construction project and you’re thinking about engraved bricks. Brick fundraising is pretty simple, but what are the pitfalls? We talked to Larry Cannon (www.bricksculpture.com), who’s been engraving bricks for fundraisers since 1988. He offers the following advice before you embark on the campaign….. 1. First look at your donor database. How likely are they to contribute to your new cause? Take nothing for granted. Don’t assume that people will donate withou...

TJ Walker gives you tips for having a successful entrepreneurial pitch. Keywords: speaking, speech, presentation, media, training, pitch, powerpoint Article Body: One of the hardest presentations to make is the entrepreneurial pitch. You have a great idea for a business and you want someone to give you money to make it happen. The problem is that venture capitalists, angel investors, and even rich uncles are heavily predisposed against you. Why? Because 99% of the pitches they hear sound like sure-fire prescriptions to lose money! If you are pitching investors to give you money for a new venture, you should subscribe to the following rules: 1. Explain exactly what your business is within the first thirty seconds. Many entrepreneurs waste valuable time giving loads of data, background and other info—all the while investors are left scratching their heads thinking “What does this business actually DO?” 2. Tell your audience who your customers will be. Paint a vivid, specific picture of t...

Follow these 10 blog traffic strategies and your blog just might be the next Engadget, TechCrunch, JohnChow.com, StevePavlina.com or BoingBoing.net. Keywords: blog traffic, traffic, blog, blogs, blogging, money, make money Article Body: 1. Blog Regularly - many of the top blogs post 10-20 times per day. 2. Create Authority Articles - instead of blogging frequently, post less often but focus on creating Authority Posts -- lengthier articles that are really well put together which will attract attention from other bloggers & users of social bookmarking sites like Digg, reddit, etc. 3. Comment on Other Blogs - do not keyword spam in these, but rather use your own name and add value to the conversation. 4. Link Out Frequently to Industry Leaders - show some linklove to other bloggers in your niche. In turn, they might eventually link back if you have a quality post on a topic they have not covered yet. 5. Participate in Blog Carnivals - these are a way for bloggers within a niche to g...

Office furniture – the term usually conjures up images desks, cubicles and chairs. We rarely think beyond it. But these days, there is more to it than a single functional unit. Today, your office furniture has to do more for you; it has to multi-task just like you do. Moreover, it has to accommodate your stationary, your rolodex as well as your technology infrastructure! Keywords: office furniture Article Body: Office furniture – the term usually conjures up images desks, cubicles and chairs. We rarely think beyond it. But these days, there is more to it than a single functional unit. Today, your office furniture has to do more for you; it has to multi-task just like you do. Moreover, it has to accommodate your stationary, your rolodex as well as your technology infrastructure! Yes, now think of office furniture. Do you see something different? Thought you would! Now you have cubicles, chairs etc. and a desk with your laptop or PC, a printer, fax machine, headphones, phone(s), file...

Most leaders consider a person's ability to lead a meeting when making decisions about promotions. Here are ten tips will that will help you look like a leader by holding effective meetings. Keywords: effective meetings, business meeting, facilitation, steve kaye, facilitator, leadership, executives, meeting, success , minutes, agenda Article Body: Here are ten things that you can do to make your meetings more effective. 1) Avoid meetings. Test the importance of a meeting by asking, "What happens without it?" If your answer is, "Nothing," then don't call the meeting. 2) Prepare goals. These are the results you want to obtain by the end of the meeting. Write out your goals before the meetings. They should be so clear, complete, and specific that someone else could use them to lead your meeting. Also, make sure they can be achieved with available people, resources, and time. Specific goals help everyone make efficient progress toward relevant results. 3) Chall...

This article reveals 10 simple steps to minimise the fear of Public Speaking. Find out how to make it so much easier and do it a whole lot better. Keywords: Public Speaking, Fear, Presentations Article Body: Do you "feel the fear" when asked to do some Public Speaking? Public Speaking is still one of our greatest fears and it turns grown men and women into nervous wrecks. The mere thought of it turns our tongue to cotton wool, causes our internal plumbing to act up and turns our knees to jelly. Well, there's no need for all of this because help is at hand. All you need to remember are your P's and Q's. Let's start with the P's Preparation - When you sit down to write what you're going to say, bear in mind who you'll be speaking to. Will they understand what you're talking about; will they understand the technical stuff and the jargon? If in doubt remember the old saying - "Keep It Simple Stupid". Make sure that what you say has a be...

Any office has two kinds of people, a group that works hard but is never noticed and the other who immediately spring to mind. The second kind are the ones who are noticed and at the forefront of all activities. Career success means more than working hard, being qualified, meeting crazy deadlines, and being diligent. To be truly successful you need recognition from the boss. Keywords: colleges online directory, public colleges, private colleges, online college, college course online, information on college costs, financial aid, degrees awarded, enrollments Article Body: Any office has two kinds of people, a group that works hard but is never noticed and the other who immediately spring to mind. The second kind are the ones who are noticed and at the forefront of all activities. Career success means more than working hard, being qualified, meeting crazy deadlines, and being diligent. To be truly successful you need recognition from the boss. In order to be remembered and noticed by the ...

The failure or success of a business often relies on the most fundamental operations--the ones that often get overlooked as a tipping point process in the daily business cycle. Keywords: 10 Steps To Running A Home-Based Business Article Body: The failure or success of a business often relies on the most fundamental operations-the ones that often get overlooked as a tipping point process in the daily business cycle. Fortunately, one of the leading business sites, AllBusiness.com, offers advice and solutions that help businesses succeed. These 10 easy-to-follow steps will help your home-based business become a success. 1. Plan ahead. Take the time to make plans for every eventuality that may arise. From natural disasters to unexpected financial problems, you will need a plan that you can readily access to get you through a difficult time. 2. Put money aside. Don't begin your business with delusions of overnight success. You'll need funds to tide you over while your business grows...