mommyjenlin

Patient experience and satisfaction is no longer a nice too have, but a got to have in the evolving consumer-centric healthcare market place.   Consumers are paying more out of pocket and when consumers pay more they expect more.   A better healthcare consumer and patient experience in the end means a more compliant patient pre and post treatment.   Higher level of service and medical process satisfaction brings the healthcare consumer back in a sea of providers who all offer the sameness.   It is one of the primary drivers for a reason to return. And when all things are equal and undifferentiated, experience and satisfaction become a major determination of return and for their recommendations of you. Difficult to achieve and tough to competitively beat once you have it, experience and satisfaction with your medical products, clinical services and processes regardless of the vertical, be it specialty pharmacy, medical device,   pharma, hospitals, doctors...

Content Truly Is King In the middle of this amazing "lost" Steve Jobs interview is some of the best thinking on content and product development I've ever discovered. Jobs discusses the very important distinction between process and the masterful craftsmanship required to develop great products. Listening to this extraordinary segment I thought Jobs was contradicting Dov Seidman's book How: Why How We Do Anything Means Everything . On repeated listening not so much. Jobs is warning against process police taking over and attempting to substitute hollow business process where passion, commitment and genius should rule. Seidman is suggesting that creating the kinds of teams Jobs was famous for leading is the only business process anyone owns. There are no secrets and intellectual property is a poor substitute for fast moving new market creating genius (iPad, iPhone for example). "People get very confused that the process is the content." Content Greatness Unde...

Pebbles and CATCH-22's What does it mean when a cool idea for a watch earns $11M on Kickstarter? Certainly one clear and loud implication is crowdfunding is ready for prime time, but there are more sweeping and profound implications. Why would anyone make anything without testing and creating a digital market long before materials are purchased to make something material. Pebble's brilliant Kickstarter campaign proves the man, machine, mountain parable. Match the right man (or product) to the right mountain and supply him (or her) with the right tools and the mountain will be climbed. Make the Pebble pitch to Walmart and it is a nonstarter. Pebble Smartwatch 2013 video from Pebble Technology on Vimeo . This "match the hatch" of product to market and marketplace has never been more important. You have one chance to make a first impression so matching your idea to favorable audience is critical. There is a CATCH-22 hidden in our new distribution model. You can't ...

Fall is a busy time for the Google Analytics team. Conference season is in full swing, the Google Analytics summit is fast approaching and our product team is heads-down, focused on iterating and improving the product to create the future of Analytics. Things are likely moving fast for you as well, so we wanted to make sure you were updated on some of the key industry events our team members would be participating in this fall. Following is a brief list: Justin Cutroni, Analytics Evangelist at Google, presenting on GA Premium in NY September 9/26: ACCELERATE Conference, Columbus  Accelerate is a “Ten Tips in Twenty Minutes” format conference on a wide range of digital analytics and marketing optimization topics.   Google’s own Krista Seiden will be speaking on “Ten Tips for Getting the Most out of Google’s Analytics Platforms.” Tips will include Krista’s practitioner viewpoint on best uses of Google Analytics dashboards, advanced segments, Content Experiments and Google Tag M...

I recently wrote a post on the Google Analytics + page about monitoring error pages on websites. The post was well received and generated a healthy discussion on Google+, so I decided to write a more detailed article on the subject here. First of all, what exactly is an error or 404 page? According to Wikipedia “ The 404 or Not Found error message is a HTTP standard response code indicating that the client was able to communicate with the server, but the server could not find what was requested. ” Or, in more general terms, the 404 is the error you get when the page you are looking for does not exist, usually because the link you clicked was broken. Another important question is: why should I care? Often times the 404 is forgotten and no one cares to prioritize its optimization. I believe the answer to prioritization lies on section 2 of this post: by monitoring the percentage of users that arrive at this page you will be in a better position to know if (and how quickly) you should o...

To focus on supporting modern browsers, we are deprecating official compatibility of Google Analytics with Microsoft Internet Explorer 8 (IE8) at the end of 2013. We decided to do this to both accelerate the pace at which we can innovate new product features, and to facilitate adoption of newer web technologies in the design of the Google Analytics product. Our ultimate goal is to provide a superior user experience for every GA user. As a note, we’ll of course continue to measure traffic from IE8 browsers to your website.  We will continue to support the latest versions of Chrome, Firefox, Internet Explorer 9 or higher, Safari and other modern browsers.  It is our hope that giving you more than 3 months to prepare for this change will minimize disruption to Google Analytics usage for you and your business. We will send further reminders prior to the deprecation at the end of the year, but we strongly advise you begin preparing and implementing plans for this change at your ear...

Sometimes, another organizations PR missteps are an opportunity to learn how not to handle a PR crisis.   Just ask the any of the hospitals and health systems that have been in the media the past few weeks with HIPAA violations for data beaches. And what I have seen from the healthcare consumer side in the coverage and their responses have been arrogance, apathy and really stupid responses by senior management. I mean really, “We had a panic button and security camera.”   Does it matter in your response that the theft happened after hours?   Or the, “We had 60 days under the law before we had to report it.”   How do you think the public reads that answer of hiding behind regulations when their personal data is at stake? In an age of healthcare model evolution from provider-dominated models of decision making to consumer-directed models, those bygone days of being able to mismanage a PR crisis and response and get away with it are gone. Is your response to dive for un...

Stories Matter The web moves in phases. The first phase was presence. In 1999 when I built my first website, FoundObjects.com (now RIP sadly), having a website was sufficient to generate Return On Investment (ROI). The next phase was the battle for commerce. The move from "brochure-ware", websites that were little more than printed brochures that happened to be online, to limited interactivity. Once the conversational door was open the social tsunami began. Where once we lucky few Internet marketers lectured now, in the social era, we listen and curate. Having conversations means we develop different kinds of websites. One easy to spot difference is the ubiquity of social share buttons. Social signals such as Facebook Likes and Tweets confirm our claims and the conversations taking place on our new more social websites. Why Stories Matter NOW No one speaks first, so conversations must be present and robust. Speaking in stories creates more vulnerability than "marketing ...

  Join Cure Cancer Buzz Team We need help from social media and Internet marketing wizards. We are launching two major nonprofit websites in October: CureCancerStarter.org (crowdfunding cancer research) and CureCancerStore.org (shop to cure cancer). Both websites are funded by Atlantic BT and me and 100% of CureCancerStarter.org's donations go to cancer research. This is how I pay back people who've worked so hard to save my live (I'm a cancer survivor) and how Atlantic BT pays their amazing growth and success forward.  Both websites are part of the Story of Cancer Foundation , a 501c3 nonprofit. We need great online marketers to help beat the "cure cancer drum" in October, increase awareness of these two new ideas and demonstrate the power of social media marketing. If you are up for a challenge please join the Cure Cancer Buzz Team Today. If you can tweet you can help cure cancer. We also need great editors, writers, photographers, video artists, artists (see ...

I left work Friday a reeling a little from an unexpected reorg, but immediately met my friend Anna and headed up to Belmont Harbor for some trapeze action. We'd purchased a LivingSocial voucher 3 months ago for a picnic/ Trapeze School NY Chicago  experience and it was So. Much. Fun. Not only did we get to fly on the trapeze (and execute a "catch" while hanging from our knees--you can see the video here ), we learned some fun partner acrobatic moves that I can't wait to ambush our friends with at the next get-together. Then on Sunday, after spending the morning with Ada in her 1st grade Hebrew School family class, we had lunch at Smoque BBQ and spent the afternoon at the Renegade Craft Fair, which has grown absolutely enormous . The kids found all the child-friendly activities (photo booths, print-making and petting dozens of doggies) while I fingered scarves and handbags and ultimately bought some fancy soap. Actually, the kids made out better than me--Ada got a f...

  Please Join Cure Cancer Buzz Team & Beat The CURE CANCER Drum this October Heroes and Friends of Martin's (FOMs) I'm worried and my friends know it. I've gone and bet the farm again and it would appear we will come in short of our goals. How do I know this? Social Media Marketing. Prior to social media, back when I sold M&M's, our marketing didn't live in the NOW. At Mars we would dutifully benchmark our new Twix campaign based on other similar campaigns and miss more than we hit. Social media can rescue such SWAGs. I put the spreadsheet for this post in a public Google doc here: Buzz Team Analysis on Google Using Social Media To Create ROI I painstakingly visited each current Cure Cancer Buzz Team's social profiles to harvest their followers. I wanted to know if we have enough Cure Cancer Buzz Teamers as of today and the answer is no. If we launch Cure Cancer Starter and Cure Cancer Store in October (looks like Monday the 7th now) we may fall short ...

Analyzing data to gain insights into your business and marketing efficacy is just step one. Taking action on that data is the all too important next step. The Google Analytics team continues its focus on making analytics actionable with the latest additions to the Content Experiments Platform. Together, these new features make Google Analytics A/B testing engine more powerful than ever! Google Analytics users who have linked their accounts to AdSense can now select AdSense Revenue as an experiment objective. Once set, Google Analytics Multi Armed Bandit optimization algorithms will shift traffic among the experimental variations to achieve maximum revenue in the shortest amount of time. This feature has been a top request among AdSense publishers and Google Analytics is excited to provide a tool to further empower our publisher ecosystem.   For our most sophisticated Content Experiments users, we’ve added an advanced option to allow even traffic distribution across all experime...

Health insurance companies and governments are gearing up to spend millions in educating the healthcare consumer regarding purchasing health insurance in a HIX come October 1. But is there any guarantee that they will choose a plan that includes you? Or is this something left to chance? You have a very big stake for participating actively and reaching out to the potential insured marketplace to choose plans that include you. These first time buyers are going to include those who are employed, whose companies decided to throw in the towel on a cost basis in favor of a defined contribution benefit, and send their employees on their merry way to buy their own coverage.   That is if they don't drop their hours below the threshold for mandated employer insurance first. Or, they could opt to pay a penalty for not providing healthcare coverage which in some cases will be cheaper than providing coverage. So where is the marketing opportunity for you because not everyone will be eligible...