Can patient experience and satisfaction drive healthcare marketing?
Patient experience and satisfaction is no longer a nice too have, but a got to have in the evolving consumer-centric healthcare market place. Consumers are paying more out of pocket and when consumers pay more they expect more. A better healthcare consumer and patient experience in the end means a more compliant patient pre and post treatment. Higher level of service and medical process satisfaction brings the healthcare consumer back in a sea of providers who all offer the sameness. It is one of the primary drivers for a reason to return. And when all things are equal and undifferentiated, experience and satisfaction become a major determination of return and for their recommendations of you. Difficult to achieve and tough to competitively beat once you have it, experience and satisfaction with your medical products, clinical services and processes regardless of the vertical, be it specialty pharmacy, medical device, pharma, hospitals, doctors etc., will drive revenue.