mommyjenlin

Diversified Content Marketing No one cared when I preached, "Content marketing" in 2003. Now everyone is creating "inbound marketing". Some good things happen when everyone does something online. Overall quality of whatever the group marketing is doing tends to go up. One very big bad thing happens too. Chances for your content to shine are reduced by the noise of success. This post is about how to fortify your content marketing with the four horsemen: Four Horsemen of Content Marketing * Content creation. * Content curation. * User Generated Content (UGC) engine. * Ecommerce. Content Marketing Horseman #1: Create Daily When you don't know what you don't know create a lot of content every day, but always have "narrowing the funnel" as your goal. Narrowing the funnel is when you can safely reduce your traffic net because you know what content brings converting traffic. The key is connecting the top of your content marketing funnel (traffic generatio...

Vestique Women's Apparel Store & New SEO Had lunch on Friday with Heather King . Heather is a talented online ecommerce merchant helping the equally talented founders of Vestique , a successful women's apparel retailer in Raleigh, Charlotte and Greenville North Carolina, move from bricks to clicks. Vestique, like many catalog or brick and mortar retailers, faces unique challenges after Google's Panda and Penguin algorithm updates including: Pages not supported by social shares don't get much New SEO traction.  Social Shares hard to get because inventory moves so fast and unpredictably.  Inventory uncertainty hampers inbound link building. Uniting inventory, website and Point of Sale (POS) systems is a challenge.  Time crunch for founders and shoppers.  Here is Vestique's Internet marketing data: Bricks, Clicks and New SEO This post is about sharing ideas to help Vestique and other online merchants harness the power of our "new SEO". This "new SEO...

In an article that received little fanfare in healthcare circles, the Pew Research Center issued a study on the social networking by online adults.  And this has profound implications for the healthcare industry that has been slow to adapt to social networking in meaningful ways. Which raises the question, are healthcare organizations missing the opportunity to increase adherence, engagement and experience by participating in the social networking usage revolution by adults?   In an interesting study, Internet Social Networking , Joanne Brenner, August 5, 2013 points to an accelerating trend of online adults actively engaged in social networking platforms. And if I remember correctly adults age 50 and above consume healthcare resources and would be a prime audience to engage in many levels.   I summarize but only seven percent of online adults participated in social networking in February 2005 compared to 60 percent of adults age 50-64 in May of 2013.   But wait it g...

It has been a most interesting year of change for healthcare in 2013 in anticipation of ACA 2014.   Medical Homes, ACOs, patient- centered care, risk-base payment models, a growing understanding of the importance of healthcare marketing and branding and talk about patient adherence and engagement.   But, none of this will be successful unless you have a patient that is adherent and engaged. It’s really two sides of the same coin that is based on their experience with you the provider. It think adherence starts first with experience that leads to leads to an adherent and engaged patient. As you view the landscape wondering how you will reduce cost, improve the health of populations, you have to focus on how you will begin to engage in a logically defined measureable process, along the dimensions of experience, adherence and engagement.   And it's not just wellness programs, seminars, community events or material copied on bright neon paper. It takes strategy, commitment an...

We all read and hear about patent engagement and experience, and what healthcare organizations think that means. But little discussion if any centers around how do you engage the patient’s family along the same lines? Regardless of what payment model-risk, value-based or bundled, full or partial capitation, in an ACO or Medical Home, the patient’s family will be involved. So from a healthcare marketing standpoint as you develop your patient and healthcare consumer experience/engagement strategy, you need to address how you will engage the family too. And for your understanding, when I write or speak about patient engagement, it’s a view along a continuum from first contact as a healthcare consumer through diagnosis, treatment, and post care. It is a far more encompassing view of engagement which heavily influences the experience that loops back to either reinforce positively or negative the level of engagement. And guess who is there at all times making comments, coloring observations ...