mommyjenlin

With dynamic changes occurring in the healthcare industry as a result of the Patient Protections and Affordable Care Act (PPACA) , employment of physicians is making a big comeback to the hospital industry. Born of necessity, hospitals and physicians are being driven by reimbursement concerns and opportunities. The drive to create Accountable Care Organizations (ACOs) demands a different type of physician relationship. One that is more centralized and controlled to "reap" the revenue benefits of the new healthcare market environment. With this new opportunity to reinvent, revitalize and recapture what previously before had been an adventure on the part of hospitals with mixed results, its time to discuss how one goes about marketing the employed physician. First break from the past...... It's easy to look at this and say we'll just do what we did in the past in promoting employed physicians and be done with it. That is a dangerous mistake in the age of healthcare c...

Entering the new world of healthcare where quality and accountability are drivers to reduce cost, how do you market an Accountable Care Organization (ACO )? Especially as healthcare providers, namely doctors and hospitals, must compete on outcome transparency, quality and cost. A triple threat and uncharted territory. Outcomes data will be the driver and available to the consumer to make an informed choice. A monumental shift in the market place of who controls the information. Anybody seen the new United Health commercials? They are already touting call us, we can send you to the best doctors. Anywhere in the country. Organizations that control the data, control the market and control the price. So for those doctors and hospitals looking at ACOs , better get your track shoes on. The big insurers are already moving forward with physician groups and pilot programs to test the concept. In the end, I believe that insurers will control ACOs by the simple fact that they have the data. The...