mommyjenlin

Companies simply cannot excel at modern marketing without strong Marketing Operations.  These professionals reinforce high performance by strengthening processes, technology, metrics, and best practices.  A recent study by IDC CMO Advisory Service , in conjunction with MOCCA , found that the Marketing Operations function is flourishing and expanding beyond its original charter.   Marketing Operations has been a rising star from its inception. I like to compare Marketing Operations to the structural frame of building. Try to scale without steel girders and you get a weak and wobbly high-rise.  Your marketing will also be weak and wobbly without Marketing Operations.  IDC first recognized Marketing Operations in 2005 in its annual Tech Marketing Benchmarks study.  Then, Marketing Operations represented 2.5% of the total marketing staff. The team became a fast-rising star – driven by the need for marketing accountability and the addition of marketing automa...