Content Marketing's Four Horsemen
Diversified Content Marketing No one cared when I preached, "Content marketing" in 2003. Now everyone is creating "inbound marketing". Some good things happen when everyone does something online. Overall quality of whatever the group marketing is doing tends to go up. One very big bad thing happens too. Chances for your content to shine are reduced by the noise of success. This post is about how to fortify your content marketing with the four horsemen: Four Horsemen of Content Marketing * Content creation. * Content curation. * User Generated Content (UGC) engine. * Ecommerce. Content Marketing Horseman #1: Create Daily When you don't know what you don't know create a lot of content every day, but always have "narrowing the funnel" as your goal. Narrowing the funnel is when you can safely reduce your traffic net because you know what content brings converting traffic. The key is connecting the top of your content marketing funnel (traffic generatio...