mommyjenlin

Just about everyone has some kind of healthcare Center of Excellence (CoE), and these programs are continually marketed by healthcare organizations. Mostly it’s marketing by screaming at the market place that you have a Center of Excellence. But, as healthcare moves to a patient-centered or consumer-centric market depending in what you believe, can hospitals continue to just claim having a Center of Excellence without price experience and outcomes data to support the claim? I think that answer is no. You can still say you have a Center of Excellence in an effort to grow share, revenue and for obtaining new payment agreements. But if that effort is not supported by price, experience and outcomes information for the healthcare consumer, then how do you prove to the newly minted healthcare insurance card carrying consumer in 2014, that your CoE is better than the one down the street? The point here is that proud pronouncements on Centers of Excellence without transparency will become a th...

Just about everyone has some kind of healthcare Center of Excellence and these programs are continually marketed by healthcare organizations. But does that marketing change in shared-risk or value-based payment environment? And if it does, then how do you market a Center of Excellence? I believe that yes, the new healthcare payment models change the marketing and value of Centers of Excellence. And that is good at many different levels. In a shared-risk or value based payment environment, you will need qualitative and objective proof. That proof can come in many different forms, be it via outcomes, technology, accreditation, price, satisfaction etc. Sure you can still say you have a Center of Excellence in an effort to obtain new payment agreements. But if that effort is not supported by pricing and outcomes transparency, then how do you prove to the newly minted healthcare insurance card carrying consumer in 2014, that yours is better than the one down the street? The point here is th...