mommyjenlin

Video releases Next year how about your healthcare organization producing some video release of with docs explaining what happens when a firecracker goes off in your hand. Use a crash test dummy. Great visual for media. Put it on your favorite public access channel too. At the very least place it on your web site. Hospital pay raises I know lots of people who are not getting raises in hospitals this year. But somehow there is always money for the CEO and senior team for a job poorly done. Can you say like, do the right thing and not accept a raise? Time for a new marketing book Your marketing is making you look stupid . How is that for a title? Starting on the next great healthcare marketing book and consulting tour. Its time for the industry to wake up and do it right before healthcare reform comes along and the playing field is leveled. How do you spell differentiation? Healthcare Reform Speaking of healthcare reform... any clue on how you attract those individuals who can afford to...

The debate heats up.......Again...... Much is beginning to be written about healthcare as it continues to consume an ever increasing portion of the GNP; as the medical care component of the CPI continues its rise outpacing the general CPI; as employers find operational costs increasing due to health insurance expenditures; the 2008 campaign...... Well, you get the picture. Intense focus will be coming over the next year as the presidential campaign for 2008 heats up, with the Democrats and Republicans putting forth their proposals on fixing healthcare. State initiatives will also force the issue, cobbling together a patchwork quilt of suggestions, programs and hidden taxes to pay for the "universal" coverage. There will be some new proposals, but I for one expect much of the same. Looking at past history, nothing will really be solved until both parities engage in a discussion of two very basic questions: Is healthcare a right or a benefit and how/who pays? These are the two ...

As the old song goes, I can't get no....satisfaction....... Ever wonder why in the healthcare industry that satisfaction is sometimes so hard to come by? That is not to say that every hospital or health system has a satisfaction or service problem. There are many exemplary examples of service focused healthcare organizations that day-in and day-out deliver high levels of patient and physician satisfaction. Yet, in an industry where we "serve" individuals, we hear from consumer research that it's the other guy. My doctor and my hospital is fine as consumers report general happiness with their healthcare providers. Hospitals regularly report satisfaction in the 90th percentile. Get people outside of the hospital and you hear some pretty common complaints: the food is cold; I did not know about my test; you woke me up in the middle of the night; it was noisy; the room to cold; the room is hot; and on and on. As organizations tout the JD Powers Satisfaction Award, show gr...