mommyjenlin

In the new world of healthcare where price, quality and a consumer paying more out-of-pocket costs for healthcare, social media and online marketing represents an opportunity that can be used advantageously to meet healthcare consumers demands for a better experience. Social and online represents a great opportunity for patient/consumer/business directed healthcare organizations to break from the pack, by creating a social/online healthcare experience that is memorable, exceeding an individual, business or families experience and expectations. Most healthcare organizations are still stumbling with using social media and the online experience to drive differentiation, meaningful information and experience. In any case, when you look at your social media strategy and online presence, does it: Delight your customer? Create sustainable differentiation? Is adaptable to new opportunities? Leverages your investment? Deliver in every situation? Or, is it just pushing out information that is th...

With healthcare moving to a place where price and quality are drivers impacting a consumer who is sharing a much greater burden of the cost, those same consumers will eventually demand online social media experiences commonly found with other companies and services. Online represents a great opportunity for patient-centric healthcare organizations to break from the pack and create an online healthcare experience that is memorable, exceeding an individual or families experience and expectations. Are you ready for the challenge? Most healthcare sites today are static and contain the usual about us, our services location, etc,., etc., etc. Little use of video or other creative ways to engage the customer. Notice that I said customer and not patient. Not everyone that comes to your site is a patient or will be a patient. They are consumers looking for information. Could be a competitor too. In any case, when you evaluate your social media and online presence, does it: Delight your cust...