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Showing posts with the label Training and Events

Learn From Googlers At These Upcoming Analytics Events

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Fall is a busy time for the Google Analytics team. Conference season is in full swing, the Google Analytics summit is fast approaching and our product team is heads-down, focused on iterating and improving the product to create the future of Analytics. Things are likely moving fast for you as well, so we wanted to make sure you were updated on some of the key industry events our team members would be participating in this fall. Following is a brief list: Justin Cutroni, Analytics Evangelist at Google, presenting on GA Premium in NY September 9/26: ACCELERATE Conference, Columbus  Accelerate is a “Ten Tips in Twenty Minutes” format conference on a wide range of digital analytics and marketing optimization topics.   Google’s own Krista Seiden will be speaking on “Ten Tips for Getting the Most out of Google’s Analytics Platforms.” Tips will include Krista’s practitioner viewpoint on best uses of Google Analytics dashboards, advanced segments, Content Experiments and Google Tag M...

Digital Analytics Conference in Columbus, Ohio “Accelerates” Analytics Industry Knowledge

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Join Web Analytics Demystified, a Google Analytics Certified Partner at ACCELERATE , their annual conference, held this year in Columbus, Ohio. This event will take place on September 26, 2013. ACCELERATE is an opportunity to learn from the best in the industry in a concise and efficient format. Speakers from FedEx, Nestle Purina, Wells Fargo, Best Buy, Home Depot, many others will be sharing “Ten Tips in Twenty Minutes” on a wide range of digital analytics and marketing optimization topics. Topics at the 2013 event include analytics communication, mobile and social media analytics , tag management , turning around analytics implementations, big data, data integration, and much more.  Google’s own Krista Seiden will be speaking on “Ten Tips for Getting the Most out of Google’s Analytics Platforms.” Tips will include Krista’s practitioner viewpoint on best uses of Google Analytics dashboards, advanced segments, Content Experiments and Google Tag Manager. Tickets for ACCELERATE ar...

Measure What Matters—A Better Approach to Social Attribution

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Webinar on Tuesday 7/16 Register for the webinar here . When it comes to web analytics, one of the biggest complaints from marketers has long been the lack of technology to measure the ROI of social media. Thanks to our exciting integration between Google Analytics and Wildfire by Google that was first announced at thinkDoubleClick in June, those blind spots are now a thing of the past. This webinar will demonstrate how social media impacts the customer journey and then show you how Google Analytics lets you measure that influence in detail. We’ll start by showing you the best way to set up your modeling and reporting to include all your social marketing efforts. Then we’ll give you a live demo of the Google Analytics integration with Wildfire. Now you’ll be able to see exactly how each and every social message and page published with Wildfire drives traffic and revenue to your website. The webinar features Adam Singer, Product Marketing Manager for Google Analytics and Jessica Gilmar...