mommyjenlin

It's not, but from what I can tell, organizations aren't making nearly the changes at the pace they need to engage the healthcare consumer. Individuals and families are facing more out-of-pocket expense too as employers shift the cost of care to employees. Ditto everyone else for that matter too, government or private. When people pay more, they pay attention. Attention to the price. Attention to the experience. Attention to you. Attention to your marketing and brand. Hint- Its more than an outbound call from a nurse or physician extender. Here are nine patient engagement strategies you need to employ: 1. Integrate your engagement solutions . That means information is delivered seamlessly to patients, so that they can interact with you any way they want, when they want too. 2. Marketing should be using both push and pull messaging. Messaging needs to be relevant to the patient at the point in time that they need it. Personalized, customized, aware of the cultural heritage and ...

If you think because reform and the Affordable Care Act that marketing is just an unnecessary expense and you don’t need to invest resources, then you are in for a rude awakening. In the coming days, weeks, months and years ahead, marketing will become as important a department in healthcare organizations as another other department. Here are the 10 market factors impacting why you need an “A” level marketing operation. Now. 1. Brand. Your healthcare brand will take more of a front and center stage in the new healthcare environment. It’s not just the logo or how displayed. It’s now about what your brand stands for, your brand promise and how you deliver on that each and every day in every encounter. Do you even know what your brand promise is? 2. Competition. Here it comes on a lot of different levels. On price. On outcomes. On organizational transparency. On patient experience. Long gone are the days of build it and they will come. Also gone are the days when you could get way w...

The other day, I received a call from my PBM. Not being home, they left a message and return number. Now this is where it gets interesting. When I called the number I just didn't reach an individual in a call center, the line was answered with thank you Michael for calling us back. Really. I called a return number expecting to be told all lines are busy and please wait for the next available person, or if you know the persons extension lease dial it now, right to a personalized greeting. Pretty slick and the start of a great patient experience. For me, that was an excellent example of how technology deployed and utilized leads to a better individualized patient experience. And this PBM has millions of members. How are you keeping up with technological advances to allow you to customize and improve the patient experience? Technology when applied creatively can be used to customize and improve the experience of an individual even when those patients number in the millions. When you ...

Patient engagement doesn't start when the healthcare consumer enters your healthcare system for diagnosis, treatment and care. Patient engagement begins before they ever need medical care. It has been a most interesting year of change for healthcare in 2012. The Supreme Court made its decision. The Presidential elections are over and healthcare reform is full speed ahead. Full speed ahead that is into the great unknown. A topsy-turvy world where the patient begins to assume more of the decision-making and involvement in their healthcare. Individuals and families are facing more out-of-pocket expense too as employers shift the cost of care to employees. Ditto eveyone else for that matter too, government or private. When people pay more, they pay attention. Attention to the price. Attention to the experience. Attention to you. Attention to your marketing and brand. And that means you have an opportunity. An opportunity to engage the patient in meaningful ways. Not about awards from t...

It has been a most interesting year of change for healthcare in 2011. Medical Homes, final regulations on ACOs, patient- centered or centric care focus, payment models beginning to move from production of care to payment for quality care and at least in some places, a growing understanding of the importance of healthcare marketing and branding. But, none of this will be successful unless you have an engaged patient. In anticipation of still more change and continued progression to a fully reformed healthcare model, (regardless of what the Supreme Court of the United Sates rules), healthcare will never be the same. And it hinges in large part, on an engaged patient. Engaged in diagnosis and treatment. Engaged in wellness. Engaged in health plan selection. Engaged like they have never been before. As you set your strategic marketing plans and tactical budgets for 2012, a key component is how you will begin to engage the patient, aka healthcare consumer. And it's not just wellness ...