mommyjenlin

Diversified Content Marketing No one cared when I preached, "Content marketing" in 2003. Now everyone is creating "inbound marketing". Some good things happen when everyone does something online. Overall quality of whatever the group marketing is doing tends to go up. One very big bad thing happens too. Chances for your content to shine are reduced by the noise of success. This post is about how to fortify your content marketing with the four horsemen: Four Horsemen of Content Marketing * Content creation. * Content curation. * User Generated Content (UGC) engine. * Ecommerce. Content Marketing Horseman #1: Create Daily When you don't know what you don't know create a lot of content every day, but always have "narrowing the funnel" as your goal. Narrowing the funnel is when you can safely reduce your traffic net because you know what content brings converting traffic. The key is connecting the top of your content marketing funnel (traffic generatio...

Why Christmas Happens Now Christmas for e-commerce merchants is happening right now. Christmas happens now because Google is setting their index. There is usually one BIG October Google surprise (to insure PPC payments go UP), but content that is winning now will probably keep on winning right through the holidays (and Vice Versa). Christmas is happening now because Internet marketing teams are looking hard at their numbers to figure out what is HOT and what is NOT. HOT products get special attention (and more inventory). NOT HOT products are moved to the "wait and see" or "not going to happen" areas (a lost limbo of a place). If that sounds like e-commerce is one big GUESS you aren't far off. What is or has been HOT so far is no guarantee of hotness in October - December. There are always 4Q surprises too. 4Q Surprises are products that weren't hot but got an Oprah mention or some other huge boost and suddenly became hot. E-commerce merchants can ONLY play ...