mommyjenlin

Think Mobile First Holiday 2013 Don't be fooled. Even if your mobile numbers aren't in double digits yet your e-commerce website is being influenced by mobile devices. Email is easy to curate on mobile devices. If your e-commerce website is like most then email marketing is among your most profitable (if not THE most profitable) channel. Friends who run a $100M e-com site report they are processing 25% top line sales via mobile (pads are the majority of their mobile sales), so $25M is being spent on their website via mobile. In one of my most recent "Scoops" I asked if we weren't all " app builders now ". This post shared 40 video tutorials on how to build apps. Today's post is about how to think "Mobile First" for success during Holiday 2013 by creating "Like Me" tribes supported with great mobile content marketing. Mobile Is Here Holiday 2013 is time to think like an app builder. How can your e-commerce team develop engaging, fu...

The local newspaper is in trouble. Heck the New York Times is in trouble. Fewer people read the paper and newspaper websites are not good . I love our local paper, the Raleigh News and Observer. I look at the N&O piece about Poetryslam, the Scrabble-like magnetic word game I created a lifetime ago, daily since it hangs framed in my office.  The News&Observer is in trouble because the web isn't the same as print. As obvious and clear as that statement is the TRUTH of it hasn't sunk in. The News&Observer is a content marketing mess. They haven't met and wouldn't know a keyword if it bit them on the butt. To say the N&O is a hot SEO mess is to be generous. Social? Not so much. The N&O's problems stem from beating a dead horse - the editorial-centric newspaper model: The Editorial-centric Newspaper Model assumed local news exclusivity and the old model drank from the profitable trough of classified ads and the local share of national ad buys (Sunday ...