mommyjenlin

Future of Web Design Triptych Without meaning to I created 3 Haiku Decks about the future of web design: Future of Web Design 1 : No More Boxes or Boundaries (embedded below) Future of Web Design 2: Mobile Ubiquitous Web Changes Everything (embedded below) Future of Web Design 3: Semantic Mobile Web Mean Brands are Context, Social is Confirmation and the only time that matters is an evolving NOW. Here is the snippet I just wrote on GPlus explaining Future of Web Design 3: *Future of Web Design 3: Semantic Web Is A Game*   Didn't want to unpack today. I also had an interesting conversation with  + Nikol Murphy  on Thursday. So a day of productive procrastination is happening (lol).     Nikol reminded me of an important truth. Google doesn't index websites they index web PAGES.  Subtle but important distinction to understand Web 3.0. Web 3.0 will be more WEB and less "website". Design will be a CSF (Critical Success Factor), but very different than wha...

It's difficult to reach your buisness goals if you don't have the right materials and/or the information to help your buisness reach the success it's capable of. These 10 insights will help you generate the buisness you've always dreamed of. Keywords: sales boosters, marketing, advertising Article Body: You don't have to spend a fortune to boost your sales! Take a look at these 10 quick and easy ways to send your profits to the moon without digging into you advertising budget. 1. Test and Evaluate Have you ever wondered just how much of your advertising budget should go toward experimenting with the latest marketing strategies? Marketing gurus say... spend 20 percent looking for new and improved marketing methods, while the remaining 80 percent uses the "tried and true" marketing strategies to keep the profits flowing. 2. Capture Attention on your Website Use headlines that leap out and grab the reader's attention to moment they open your Web page...

I was surprised to hear so much talk about the 'buyer's journey' at a recent Sales 2.0 conference. More talk than I often hear at marketing conferences! Having said this, it was clear that many people who talked about buyer's journeys did not know what the term meant. A hesitant raise of hands at one sales enablement panel showed that a little more than half the room thought that their company used a buyer's journey framework. The panelists didn't buy that answer. Sniffed one, "Most companies lift the sales stages right out of their CRM system and call that a buyer's journey." What isn't a buyer's journey? It isn't a sales methodology. It isn't build rapport, uncover needs, identify options, propose solutions, and close the deal. It isn't a product life-cycle. It isn't development, launch, grow, mature, decline. It isn't marketing stages. It isn't build awareness, create interest, engage, and persuade. All of these...

Any number of healthcare organizations are looking to increase admissions or sell to drive revenue and volume by associated physicians. Sales staffs are popping up all over like weeds-in-a-field, complete with goals and objectives, territories and sales quotas for specific docs along profitable clinical-lines and disease-states. In most cases they are managed by people who have never sold anything in their life. Little understanding of the relationship sales cycle, what is important to the physicians, their needs and ultimately their patients. The first time the sale person comes back to the organization with "This needs to change" request, it all breaks down because nobody internally wants to really change anything. We just want volume and revenue. What's wrong with this picture? To sell too physicians successfully, you need more than office lunches and how are the kids kind of conversations. Its about their experience in admitting, treating and referring patients to you...

Conversations between sales and marketing improve when marketing generates data on the state of joint processes such as lead management.  But companies who are serious about orchestrating sales and marketing in a modern go-to-marketing model need more than these execution-level metrics. At the intersection of sales and marketing, senior executives need operational-level investment, resource allocation, and performance metrics. Tech marketers have done a great job of growing the range of measurement dashboards within their management tool box.  These reports provide data about process execution and are primarily driven from automation such as CRM, email marketing, and web analytics. The data in these reports can answer important questions such as how many leads were produced and what really happened to them? This data can be extremely useful when talking to sales.  Replacing hearsay, gut feelings, and assumptions with accurate data results in a much more credible and actio...

Having worked on marketing in the hospital, healthcare group purchasing and IT vendor side in Radiology Information System , (RIS) , Picture Archiving Communication System (PACS) and Electronic Medical Record (EMR), the marketing challenges of selling into two spaces simultaneously, against a bevy of competition, seems to be increasing exponentially. Just an observation, but everyone may be starting to look the same. It's easy to lose that differentiation every company craves, when selling similar products and services . In respect to all, the Healthcare IT space is beginning to look a little commoditized with a lot of product sameness. So why is this happening? Lots of reasons. Let's take a short look at some common marketing techniques and what could be done to break the log jam. Less is more. Key Messages Leading provider, reducing cost, improving quality, reducing medical errors, innovative, next generation, improving productivity and efficiency, easy to use, interoperab...

Any number of healthcare organizations are looking to increase admissions to drive revenue and volume by associated physicians. Some providers are returning to the days of employing physicians and that seems to be making a big comeback due to the Patient Protection and Affordable Care Act (PPAAC). Here's hoping lessons learned from the last go around of physician employment will result in fewer mistakes this time. Sales staffs are popping up all over like weeds-in-a-field, complete with goals and objectives, territories and sales quotas for specific docs along identified and profitable disease-states. In most cases they are managed by people who have never sold anything in their life. Little understanding of the relationship sales cycle, what is important to the physicians, their needs and ultimately their patients. The first time the sale person comes back to the organization with "This needs to change" request, it all breaks down because nobody internally wants to reall...