mommyjenlin

Is there a reason why most healthcare organizations do not use internal marketing expertise to improve their Human Resource (HR) recruitment efforts? I can hear it now and have seen it myself: No budget. It's expensive. Doesn't matter. Employees leave, then we have to change everything. How can a brand help us to attract qualified individuals? Don't have the time for all the creative. Non-traditional ways won't work. And so forth and so on..... Most help wanted ads, traditional and online in healthcare continue to look like they have over the past 25 years. Come join us! We are a (fill in the blank) organization. We care.. You're family here.. And the beat goes on. A missed branding opportunity if there ever was one. A few forward thinking organizations have embraced the concept of branding their HR efforts within the larger organizational brand. Unfortunately, those are far and few between. A missed opportunity. And it's not just adding the logo and tag-line to...

An interesting discussion started on LinkedIn in the American College of Healthcare Executives Group regarding my original blog on the Re-Emergence of Centers of Excellence. The questions as asked by Howard Gershon, Principal, New Heights Group, LLC., was how would I define a Center of Excellence? A fair question since I had not done that in the original post. My thanks also to L. Elizabeth Mullikin, FACHE, Executive Director, Neurosciences Institute at John Muir Health, Leon Harris, Administrative Resident, Providence Hospital and Roy Orr, FACHE, Consultant, Firethorne Interim Hospital Consulting for their contributions to the discussion. I have seen healthcare organizations all over the board on the topic of Centers of Excellence. Here are the attributes that I consider to make up a Center of Excellence for any disease-state. The ones added by Elizabeth, Leon and Roy are an asterisk. These attributes are not necessarily in order of importance. Board certified specialist and subspecia...