Ready, set, go- will healthcare consumers buy health insurance from an HIX that includes you?
Health insurance companies and governments are gearing up to spend millions in educating the healthcare consumer regarding purchasing health insurance in a HIX come October 1. But is there any guarantee that they will choose a plan that includes you? Or is this something left to chance? You have a very big stake for participating actively and reaching out to the potential insured marketplace to choose plans that include you. These first time buyers are going to include those who are employed, whose companies decided to throw in the towel on a cost basis in favor of a defined contribution benefit, and send their employees on their merry way to buy their own coverage. That is if they don't drop their hours below the threshold for mandated employer insurance first. Or, they could opt to pay a penalty for not providing healthcare coverage which in some cases will be cheaper than providing coverage. So where is the marketing opportunity for you because not everyone will be eligible...