mommyjenlin

Many technology companies have directed their marketing and sales teams to look for business beyond the traditional IT customer.  The secret to marketing to the line-of-business executive is to think like they do. Huh? Is this a secret? Imagine you have a cute little terrier that you love dearly but who chews up everything in sight.  You fear that you will have to give the dog away if he keeps wrecking things.  As a super-busy person you rarely have time to read articles, however, one of the articles below will stop you in your tracks. Which one?        a) Animals around Our Home        b) Dogs: What do they do every day?        c) Why We Love Terriers        d) How to Stop Terriers from Destroying Your Home You know that the answer is D.  And if each of the authors had a dog training business, which one are you most likely to contact? Everyone...

Here's the scene: A couple dozen professionals at a big advertising agency quietly type away at computer screens near each other, in an open room devoid of office walls and partitions. Keywords: Small Business Plan, Small Business Start Up, Small Business Ideas Article Body: Here's the scene: A couple dozen professionals at a big advertising agency quietly type away at computer screens near each other, in an open room devoid of office walls and partitions. An occasional laugh punctuates the silence. But no one is talking. They are communicating with one another almost exclusively through instant messaging (IM). "When I'm visiting this firm, I can't help but notice this [lack of people talking]. Seems odd to an outsider, but this is now pretty much their corporate culture," says Helen Chan, analyst for The Yankee Group, a US-based technology research group, who has friends at the agency. A technology designed initially for one-on-one personal chats has reached ...