Can you leverage the hospital readmissions issue in your market?
Okay, before I start getting bombarded with the "how can you even think that you can use the readmission penalties being leveled against hospitals in marketing" statements, hear me out. Readmissions is a complicated issue that involves a lot more than the hospital stay. In some cases, it is the hospital and I have experienced it personally. So, what does it mean to leverage the readmissions issue with your hospital good or bad in your market area? Two trains of thought here. The first one is if you're getting the charged with a penalty and identified in the CMS list, then I suggest to you, instead of diving for under the desk and ignoring the issue hoping that the public won't pay attention, is a dreadfully wrong strategy. Ignoring it because people can't understand it, and its way to complicated to explain anyway. You need to design a PR and marketing campaign that explains the readmissions issue in terms the healthcare consumer can understand. People are paying...