mommyjenlin

Mobile Apps pose a unique set of challenges for marketers and developers. On the web, you can iterate on content and features in near-real-time and deploy conversion tracking, Remarketing , analytics and other tags to measure the effects on your users. Apps, on the other hand, are effectively frozen at the point of user install. Making even the slightest change means waiting until your next update makes its way through the various app stores and even then, you can’t be sure that all of your users will update quickly, if at all. The surprisingly static nature of Mobile Apps creates significant problems. Forget to add an event to a key button press? Tough! Need to add conversion tracking for a last minute campaign? Too bad! Realize you need to change an important configuration setting? Sorry, not possible... that is, until now! Previewed at Google I/O earlier this year, today we're launching Google Tag Manager for Mobile Apps. With Google Tag Manager for Mobile Apps , you instrument ...

The following was originally posted to the Analytics Japan blog . Google recommends responsive web design as a way of optimizing for smartphones and tablets. Responsive web design is a method of identifying the device based on the screen size and adjusting the design using CSS, while sharing one block of HTML across all devices. The concept has also been discussed on the Webmaster Central Blog so head over there for more details. This post will look at an example of using Google Analytics on a site enabled for responsive web design. The case involves a Google Analytics Certified Partner (GACP), NRI Netcom , working on an overseas payment service website for their customer, Seven Bank. NRI Netcom installed Google Analytics for post-optimization data analysis to support Seven Bank's web publishing and marketing. The implementation enabled pages to be served to desktop PCs, smartphones and tablets using responsive web design, all from a single URL. They used page-level custom variab...