B2B Marketing Going Mobile
IDC calls Mobility one of the Four Forces transforming the information technology industry. How big a force is mobility in tech marketing? Marketers at the forefront say that incorporating mobile channels into the mix is not an "if", but a "when". Rampant Mobility Adoption IDC projects that smart phone shipments will be $659.8M in 2012 up 33.5% from 2011 and expects shipments of media tablets to be $87.7 million, an increase of 38.6%. At the recent B2B's Digital Edge Live conference, Mark Wilson , SVP of Corporate and Field Marketing at Sybase , an SAP company, got lots of tweets when he claimed that there are more mobile phones in the world than toothbrushes (5.5B vs. 2B)! Businesses are rapidly putting smart phones and tablets into employees' hands in order to increase productivity and responsiveness. Why Mobility Matters to Marketing: Better Buying Experiences Win Mobile devices also enable better customer engagement and loyalty - this is the reason why ...