mommyjenlin

A short while ago, I had a conversation with a colleague who relayed his conversation with a hospital executive around business development, innovation and growth. Hence the comment "We are in survival mode here." My colleague also brought up the point to this same executive that somewhere, a group of entrepreneurs was looking at the process of care and have come to the conclusion that a hospital admission is a defect in the process of care. Now that one stopped me dead in my tracks. Think about it. The hospital admission as a defect in the process of providing care. An attitude, much often too common in hospital executive leadership that we are just trying to survive. This is sad really, when innovation, growth opportunities and new business development initiatives are being left on the table because hospital executives can't get out of the "we're just trying to survive" mentality. Yep, leave it to the Walgreens, CVS/Caremark and Walmarts of the world to f...

Stewart vs. Cramer First this message. If you did not see the Jon Stewart's interview of Mad Money Jim Cramer from CNBC on Comedy Central Daily Show, you really need to see what everyone is talking about. I actually felt sorry for Cramer, but hey, CNBC needs to get its act together and figure out what their responsibility is in financial reporting. Yea for the little guy! Thanks Jon. http://blog.indecisionforever.com/2009/03/13/jon-stewart-and-jim-cramer-the-extended-daily-show-interview/ Now back to the regularly scheduled program........ Hospital Advertising, my favorite subject Seeing an increase in hospital advertising. Once again, it’s not clear what people are attempting to accomplish. That's because the strategic essence of marketing is missing. Look, anybody can create an ad. Anybody can hear the CEO, run out, spend some money and throw it up against the wall to see what sticks. How is your advertising supporting the business objectives? What is your brand message? Is a...

CGM, sounds like a disease. Well, it can be. It can be unknown. It can be helpful. It can be harmful. It can be your best friend or your worse enemy. Do you even know what it is? Is your marketing department aware of CGM ? Can they even tell you what this means? Simply put if you do not know what CGM means you and your hospital, physician practices, or any healthcare setting is at risk. CGM means Consumer Generated Media. It means that in the age of the Internet, disgruntled patients, unhappy employees, media, anybody- can write about their experiences, post photos, interview and show to the world how good or bad you are. Anyone with a computer and Internet connection can create CGM . Won't matter if what is written is true or false. The world does not care. But those who read it will believe it. Scroll through this blog and you will find plenty of examples of CGM : Silver Cross Hospital; Agfa Healthcare; Adventist; State of Illinois; etc. Look at: Comcastmustdie.com; Ihatedell....