10 myths about entering international markets
Here are 10 misconceptions by companies about entering overseas markets. 1 If we make a better mousetrap, they will buy it. The question here is, do you think that factor alone is the necessary and sufficient condition to sell overseas? If it was always about quality, then why doesn't everyone always buy the best product? 2 English is the universal language, so we can simply sell in English. This speaks to several issues: Does everyone in the client organization speak, r Keywords: international business marketing sales selling abroad asia overseas strategy research transactions international business training publications practices plan issues information consulting consultants Article Body: Here are 10 misconceptions by companies about entering overseas markets. 1 If we make a better mousetrap, they will buy it. The question here is, do you think that factor alone is the necessary and sufficient condition to sell overseas? If it was always about quality, t...