Strategy vs Tactical Marketing
Stewart vs. Cramer First this message. If you did not see the Jon Stewart's interview of Mad Money Jim Cramer from CNBC on Comedy Central Daily Show, you really need to see what everyone is talking about. I actually felt sorry for Cramer, but hey, CNBC needs to get its act together and figure out what their responsibility is in financial reporting. Yea for the little guy! Thanks Jon. http://blog.indecisionforever.com/2009/03/13/jon-stewart-and-jim-cramer-the-extended-daily-show-interview/ Now back to the regularly scheduled program........ Hospital Advertising, my favorite subject Seeing an increase in hospital advertising. Once again, it’s not clear what people are attempting to accomplish. That's because the strategic essence of marketing is missing. Look, anybody can create an ad. Anybody can hear the CEO, run out, spend some money and throw it up against the wall to see what sticks. How is your advertising supporting the business objectives? What is your brand message? Is a...