Why do hospitals use the word world-class, unique etc., in ads when it's debatable?
Hospital and other healthcare leadership seems to be struggling with the concept of an empowered, informed healthcare consumer who is making active decisions regarding treatment and care, instead of relying on the provider of care making the decisions. This is leading to any number of hospitals and others advertising satisfaction rates, awards for care, no wait ERs and other self proclaimed measures or for example, using web site clocks to potential customers that provide real-time ER wait times, etc. Some innovative hospitals have even been cleaver in their ER advertising and other communication channels allowing potential customers to text a message and get the wait time back. Some ads make claims of being the number one in treatment because of the volume of cases. Most ads are agency quality and well done, while some are clearly created in-house and look it too. Misrepresentation of the data But what I am also seeing is misuse and misrepresentation of data related to quality awa...