mommyjenlin

We all read and hear about patent engagement and experience, and what healthcare organizations think that means. But little discussion if any centers around how do you engage the patient’s family along the same lines? Regardless of what payment model-risk, value-based or bundled, full or partial capitation, in an ACO or Medical Home, the patient’s family will be involved. So from a healthcare marketing standpoint as you develop your patient and healthcare consumer experience/engagement strategy, you need to address how you will engage the family too. And for your understanding, when I write or speak about patient engagement, it’s a view along a continuum from first contact as a healthcare consumer through diagnosis, treatment, and post care. It is a far more encompassing view of engagement which heavily influences the experience that loops back to either reinforce positively or negative the level of engagement. And guess who is there at all times making comments, coloring observations ...

CGM, sounds like a disease. Well, it can be. It can be unknown. It can be helpful. It can be harmful. It can be your best friend or your worse enemy. Do you even know what it is? Is your marketing department aware of CGM ? Can they even tell you what this means? Simply put if you do not know what CGM means you and your hospital, physician practices, or any healthcare setting is at risk. CGM means Consumer Generated Media. It means that in the age of the Internet, disgruntled patients, unhappy employees, media, anybody- can write about their experiences, post photos, interview and show to the world how good or bad you are. Anyone with a computer and Internet connection can create CGM . Won't matter if what is written is true or false. The world does not care. But those who read it will believe it. Scroll through this blog and you will find plenty of examples of CGM : Silver Cross Hospital; Agfa Healthcare; Adventist; State of Illinois; etc. Look at: Comcastmustdie.com; Ihatedell....