mommyjenlin

Heard an interesting statistic the other day, on a commercial no less. So for the discussion lets assume it's true. (Remember those FTC Truth-in- Advertising regulations ?) That there are 10,000 people retiring every day. Kind of makes you stop and wonder, how do you reach out to a group that has changed every aspect of life and products as they moved through time? And I think that means that they won't necessarily need healthcare services, until the later years of their retirement . Or at the very least, wanting the ones you offer and the way you offer them today. So instead of future happy days the docs are busy, the ER is bustling and the beds are filled, it may be more of asking where is everyone? This group is healthier. Expects product and services to conform to their will and in the way they want them delivered. Expects an exceptional level of service and experience. Expects to be involved in the decision-making process . Values freedom, choices and uses mobile techn...

Really. Have you given any thought to the marketing and operational challenges that Baby Boomer consumers represent to healthcare? In a time of great change in healthcare, from a provider directed and controlled model, to a consumer directed and controlled healthcare model, the Baby Boom generation will have a more significant impact than maybe what you have considered. Think about it for a moment. The Baby Boomer wave has changed virtually every industry they have encountered. Identified what they wanted and forced that industry to adapt to them. Brand, brand promise, and brand experience delivered they way they want it and when they want it, has changed entire industries. It has brought new products and services to market; created entirely new industries and channels. They have buried products, services, markets and channels on the ash heap of history, for not meeting their needs or expectations. What makes you think that the Baby Boomer won't be focused heavily on healthcare, a...