The Facebook Conundrum
Does Facebook Make Money? Social Media Marketing is NOT an easy sea change to understand. Retailers think in terms of Stimulus - Response. They create a sale (stimulus) and their customers respond. Social media marketing has a S to R curve too, but it is VERY slow and more like water eroding the Grand Canyon than Pavlov ringing a bell and having dogs (us) salivate. Is social media creating or accentuating a shift? I would vote for accentuating like throwing gasoline on a fire accentuates the blaze. The real trend is we (shoppers / people) don't care about the same things in the same way anymore. Social media and the webification of everything is changing US. Fewer higher quality things are going to get on our radar. Facebook's accentuation of the "social share" is a big part of how we are changing. Last week I Scooped a piece about the virtuous viral loop started by Facebook login. I titled the piece, "The Virtuous Social Loop - Why Facebook Is Making Ecom More ...