mommyjenlin

If we think of the web as our first great tsunami of change then the mobile web will make our first storm feel like a spring shower. This @HaikuDeck (a great tool) explores thoughts on a mobile world.

Think Mobile First Holiday 2013 Don't be fooled. Even if your mobile numbers aren't in double digits yet your e-commerce website is being influenced by mobile devices. Email is easy to curate on mobile devices. If your e-commerce website is like most then email marketing is among your most profitable (if not THE most profitable) channel. Friends who run a $100M e-com site report they are processing 25% top line sales via mobile (pads are the majority of their mobile sales), so $25M is being spent on their website via mobile. In one of my most recent "Scoops" I asked if we weren't all " app builders now ". This post shared 40 video tutorials on how to build apps. Today's post is about how to think "Mobile First" for success during Holiday 2013 by creating "Like Me" tribes supported with great mobile content marketing. Mobile Is Here Holiday 2013 is time to think like an app builder. How can your e-commerce team develop engaging, fu...

A company that publishes over 460 websites, 200 mobile sites and apps, and 200 print titles knows something about media and content. Last week, I had the pleasure of discussing trends with executives from IDC's parent company International Data Group (IDG), the world's leading technology media company. Here's what I learned about the changing state of communication and content. The currency of information is shifting: The primary indicator of engagement is the "quality" time spent with content as well as the meaningfulness of the action that time drives. Someone who is truly engaged in a conversation is more likely to download content. Some content is Core while other content is Candy. Core content gets fewer pageviews but drives more meaningful action while Candy content attracts attention (such as page views or clicks) but doesn't drive much action. Be careful about using easy metrics like page views or clicks as a sole metric as they are easy to manipulat...