mommyjenlin

This post is a little different for me. Usually, I am looking at the hospital side of the marketing equation and not so much the sales vendor side. Having worked on both the hospital and IT vendor side Radiology Information System, (RIS), Picture Archiving Communication System (PACS) and Electronic Medical Record (EMR), it is most interesting to compare. The great challenge is selling into two spaces simultaneously, the physician and the C-Suite. Messages may be the similar and different at the same time. Once size does not fit all. Additionally, this is not an all inclusive look at marketing PACS and RIS. I am not addressing the sales side of the equation. That's a discussion for another topic at a later date. I am not anti-sales by any means being Huthwaite SPIN selling trained and a Miller Heiman Strategic Selling alumni. The integration of marketing and sales is for another day. Just an observation but everyone is starting to look the same. It's easy to lose that differenti...

$150 billion dollars for healthcare in the stimulus bill, $19 billion of which is for IT. Think everyone is trying to figure out how they get theirs? And I don't mean the hospitals and IDNs . I figure McKesson and Cerner are well on their way, including a host of other niche players (small and large) healthcare IT providers trying to figure out (as if they haven't already) what's in it for them. With all the different systems and no common standards will this turn into a really more expensive version of the Betamax vs VHS video tape format wars from the mid 1980s with that ancient technology of VCR? Now the budget contains another $600 billion plus for healthcare reform. All told, this totals in excess of $700 billion. Just the first down payment for fixing the system folks. I bet the AHA and AMA are busy figuring out how much they can get without having to change anything. Like I said in previous blogs, its all about politics. Obama being a veteran of Chicago politic...

$1.5 Trillion and Counting A couple of weeks ago, Health Affairs reported that healthcare spending increased by $750 billion to $1.5 trillion. It was also predicted that by 2017 healthcare spending would increase to $4 trillion. Okay, can anybody without giggling too hard really admit that they can comprehend and understand exactly what $4 trillion means? Monopoly money... it has no meaning except for those that can figure out how to be part of that spending. Hospitals, health systems, medical device manufacturers, pharma, physicians, associations etc., all looking at what piece of the pie is theirs. The economist's know what that means. So what else are we to spend our money on? Well, that kind of spending is unsustainable and will force concrete action to fix a broken healthcare system. Just what that will look like is any ones guess at this time. Don't fix it and we will have rationing, long waits and a national healthcare system where no one is cared for. And a dollar th...