mommyjenlin

Living in two worlds is never easy. One side of the healthcare marketing coin is generating demand to put "heads in the beds" for fee-for-service payments. The other is managing demand to keep people out of the hospitals in a value-based payment model. Care delivered in the most cost efficient and effective setting which may not be a hospital or hospital-based outpatient service. Accountability, transparency, price and value are the new expectations. And your time for adapting is running out. By 2016 an inflection point will be reached where value-based healthcare payment passes fee-for-service healthcare. You will be managing demand instead of generating demand. And that is a very different skill set than what most healthcare organizations have today. Here are some ideas about what healthcare organizations need to be doing too live in two worlds. Managing the Patient Experience Patient experience means just that- understanding what that patient experiences is at all touch po...

Heard an interesting statistic the other day, on a commercial no less. So for the discussion lets assume it's true. (Remember those FTC Truth-in- Advertising regulations ?) That there are 10,000 people retiring every day. Kind of makes you stop and wonder, how do you reach out to a group that has changed every aspect of life and products as they moved through time? And I think that means that they won't necessarily need healthcare services, until the later years of their retirement . Or at the very least, wanting the ones you offer and the way you offer them today. So instead of future happy days the docs are busy, the ER is bustling and the beds are filled, it may be more of asking where is everyone? This group is healthier. Expects product and services to conform to their will and in the way they want them delivered. Expects an exceptional level of service and experience. Expects to be involved in the decision-making process . Values freedom, choices and uses mobile techn...