The Future of Healthcare Marketing Under Reform
Why do we need marketing? I can see it now, CFOs and other senior managers in hospitals and health systems around the country going … “Tell me again…why do we need marketing? After all by 2014, millions of uninsured will be insured. Sure we face reimbursement cuts, but we can weather that” and the conversation goes on…… Marketing will be more important than ever! As we enter the brave new world of healthcare reform, several significant events will take place over the coming couple of years for which most healthcare organizations are not prepared for: Transparency Bundling Value purchasing Demand management Consumer choice What will be required is a refinement of marketing strategies, tactics, integrated messaging and excellence in execution for the brave new healthcare world. Marketing needs to be closely aligned with the organizational strategic, business development and financial plans The new marketing environment. Competition is not going by the wayside. It will only increase a...