Using Marketing to Brand and Leverage Your Human Resource Recruiting Efforts
Is there a reason why most healthcare organizations do not use internal marketing expertise to improve their Human Resource (HR) recruitment efforts? I can hear it now and have seen it myself: No budget. It's expensive. Doesn't matter. Employees leave, then we have to change everything. How can a brand help us to attract qualified individuals? Don't have the time for all the creative. Non-traditional ways won't work. And so forth and so on..... Most help wanted ads, traditional and online in healthcare continue to look like they have over the past 25 years. Come join us! We are a (fill in the blank) organization. We care.. You're family here.. And the beat goes on. A missed branding opportunity if there ever was one. A few forward thinking organizations have embraced the concept of branding their HR efforts within the larger organizational brand. Unfortunately, those are far and few between. A missed opportunity. And it's not just adding the logo and tag-line to...