How Do You Handle a PR Crisis Communications Event?
Sometimes, another organizations PR missteps, are an opportunity to learn how not to handle a PR crisis. Just ask the Chicago Bears , who historically have mishandled every PR crisis of the last 10 years, including the one the week of December 12. Yes that right, this one went on for a whole week, because they messed up right from the beginning. Is your response to dive for under the desk? Do you send out poorly prepared underlings, to face reporters and the public? Does leadership, make proud pronouncements at the outset, that could come back to haunt you because at this point, you just don't know? Do you react as an arrogant organization with the, "How dare you question us response"? Do you think that it can never happen to you? Do you have a crisis communications plan in place? Every healthcare organizations will face a PR crisis. How you handle the communications, will determine the amount of brand damage, and length of time people remember. In this age of social medi...