Are direct healthcare providers missing the importance of social networking?
In an article that received little fanfare in healthcare circles, the Pew Research Center issued a study on the social networking by online adults. And this has profound implications for the healthcare industry that has been slow to adapt to social networking in meaningful ways. Which raises the question, are healthcare organizations missing the opportunity to increase adherence, engagement and experience by participating in the social networking usage revolution by adults? In an interesting study, Internet Social Networking , Joanne Brenner, August 5, 2013 points to an accelerating trend of online adults actively engaged in social networking platforms. And if I remember correctly adults age 50 and above consume healthcare resources and would be a prime audience to engage in many levels. I summarize but only seven percent of online adults participated in social networking in February 2005 compared to 60 percent of adults age 50-64 in May of 2013. But wait it g...