mommyjenlin

Mayo Clinic has no marketing budget, only PR. They have never done a direct mail campaign, print or electronic media advertisements or any other traditional types of marketing. Yet everyone knows who they are and what to expect in the way of customer service and quality. So Quality + Reputation + PR = Success . So on a local level, why do hospitals spend endless dollars on misleading ads and claims when the answer to market success lies before their very feet?

Its been a short while since I have posted. The main reason being the wealth of new knowledge and lessons learned at the American College of Healthcare Executives, 75th Annual Congress on Healthcare Leadership. The theme of this years Congress was Redefining Healthcare. Much to ponder from new insights and understandings. An under-current of thought at the Congress was the sense that healthcare is undergoing some fundamental restructuring. No, not the kind that really addresses the underlying systemic process and care issues, not the "medicalized" social issues like the estimated 47 million men, women and children without health insurance, nor the crisis in Medicare solvency. The kind of change that over a generation will have a basic and fundamental shift based on the transparency of quality and data reporting. Where we were Healthcare in general for far too long, has been mired in secrecy and arrogance. No data releases, no voluntary reporting of adverse events, little effo...