B2C vs. B2B Marketing Myths
Time Appears To Be The Only Difference For more than ten years I was an e-commerce guy. I built my first website, FoundObjects.com (now RIP), in 1999. Found Objects, the specialty gift company I co-founded with Janet McKean, sold specialty gifts to museum stores around the world AND to consumers online. FoundOjects.com was one of the first B2C and B2B websites. I left ecom to work for Raleigh's leading software and web development agency Atlantic BT almost two years ago. After several years in B2B marketing I can only identify one difference in online marketing - TIME. The TIME Difference between B2B and B2C marketers may be a difference without a distinction. The sales cycle for most B2B websites stretches from weeks to years. Since many B2B websites are selling products or services with large price tags a longer "get to know you" phase is expected. If we were visionary about TIME even this B2B vs. B2C difference disappears. B2C merchants make offers via email marketi...