mommyjenlin

Pebbles and CATCH-22's What does it mean when a cool idea for a watch earns $11M on Kickstarter? Certainly one clear and loud implication is crowdfunding is ready for prime time, but there are more sweeping and profound implications. Why would anyone make anything without testing and creating a digital market long before materials are purchased to make something material. Pebble's brilliant Kickstarter campaign proves the man, machine, mountain parable. Match the right man (or product) to the right mountain and supply him (or her) with the right tools and the mountain will be climbed. Make the Pebble pitch to Walmart and it is a nonstarter. Pebble Smartwatch 2013 video from Pebble Technology on Vimeo . This "match the hatch" of product to market and marketplace has never been more important. You have one chance to make a first impression so matching your idea to favorable audience is critical. There is a CATCH-22 hidden in our new distribution model. You can't ...

The local newspaper is in trouble. Heck the New York Times is in trouble. Fewer people read the paper and newspaper websites are not good . I love our local paper, the Raleigh News and Observer. I look at the N&O piece about Poetryslam, the Scrabble-like magnetic word game I created a lifetime ago, daily since it hangs framed in my office.  The News&Observer is in trouble because the web isn't the same as print. As obvious and clear as that statement is the TRUTH of it hasn't sunk in. The News&Observer is a content marketing mess. They haven't met and wouldn't know a keyword if it bit them on the butt. To say the N&O is a hot SEO mess is to be generous. Social? Not so much. The N&O's problems stem from beating a dead horse - the editorial-centric newspaper model: The Editorial-centric Newspaper Model assumed local news exclusivity and the old model drank from the profitable trough of classified ads and the local share of national ad buys (Sunday ...