mommyjenlin

A short while ago, I had a conversation with a colleague who relayed his conversation with a hospital executive around business development, innovation and growth. Hence the comment "We are in survival mode here." My colleague also brought up the point to this same executive that somewhere, a group of entrepreneurs was looking at the process of care and have come to the conclusion that a hospital admission is a defect in the process of care. Now that one stopped me dead in my tracks. Think about it. The hospital admission as a defect in the process of providing care. An attitude, much often too common in hospital executive leadership that we are just trying to survive. This is sad really, when innovation, growth opportunities and new business development initiatives are being left on the table because hospital executives can't get out of the "we're just trying to survive" mentality. Yep, leave it to the Walgreens, CVS/Caremark and Walmarts of the world to f...

Stumped? Simply put, a Blue Ocean strategy is one where you redefine a market and dominate. By doing that you are swimming in a Blue Ocean free of your competition instead of swimming in the bloody Red Ocean of competitors beating each other up day-in and day-out. For your information, a really good book is out on Blue Ocean strategy. I highly recommend you buy and read it. No specific plug or name provided nor payments here in accordance with FTC, FCC and SEC regulations. Search any of the fine book sellers out there for the text. So how does this apply to healthcare marketing? Healthcare is undifferentiated and for all practical purposes a commodity. Hospitals, health system, physicians and other providers have similar programs and services, have the same managed care contracts, share physicians etc., etc., etc, across multiple competitors. The commoditization of healthcare is accelerating even more so now with the entrant of non-traditional providers who are competing on price a...