mommyjenlin

In a day and age, when consumers are bombarded from all directions and media for attention, it would seem, that marketing should play a more important role your internal organization and culture, than it may appear. No intent is made to downgrade your activities and internal communications about what marketing is accomplishing. But rather, asking a thoughtful question to consider. Is marketing at the table then the Finance Department is staring to develop the annual financial plan and budget assumptions? Is marketing at the table when the yearly business plan is in the initial stages of development? Is marketing at the table when the product managers are deciding new product enhancements, new products, features and benefits? Is marketing at the table when Human Resources is putting its headcount budget together and recruitment strategies? Is marketing at the table when the annual sales plan is developed? Not simply yes or no. I think it is more a question of perception and opport...

The other day, I was attending an American Marketing Association webinar on “ Your Customers Aren’t Hiding the Answers, You Just Need to Know Where to Look ”, sponsored by Autonomy Multichannel Customer Interaction Solutions. The presenters were Andrew Joiner, CEO and Jeff Westover, VP Marketing. (Note, I am not receiving any payment in mentioning this, but you will see why in a short bit. It’s all about full attribution.) In one slide they presented what really summed up for me what most healthcare marketing is like. And I wish I had thought of it; which bring us back to the original question. Are you working in a HiPPO marketing environment? H Highest P Paid P Position O Opinion Yes HiPPO! It was a moment in time where it all fell toget...