5 New Content Marketing KPIs
Tips From How Content Gets Shared My friend and fellow Internet marketer Phil Buckley ( @1918 ) paid me a nice compliment this morning: I'm always impressed by the different ways + Martin W. Smith slices and dices his data to find the actionable nuggets. Thought it would be interesting to share how I created the Content Marketing Social Mentions Study Phil was complimenting. As we wind our way through the journey of the post on MartinMartySmith.com we will discover some new ways of thinking about content marketing. This post is a step-by-step HOW To Create five new critical content marketing Key Performance Indicators (KPIs). Topsy not GA Google Analytics under counts social by up tot 30%. I like Topsy.com for social analytics. Here is Topsy's graph of ScentTrail's social mentions for the last 30 days: Content Marketing KPI #1: Daily Mentions Your content must spring legs and walk around the social world. This chart proves that is happening for ScentTrial. I don't ...