Trust Is A CATCH-22
Pebbles and CATCH-22's What does it mean when a cool idea for a watch earns $11M on Kickstarter? Certainly one clear and loud implication is crowdfunding is ready for prime time, but there are more sweeping and profound implications. Why would anyone make anything without testing and creating a digital market long before materials are purchased to make something material. Pebble's brilliant Kickstarter campaign proves the man, machine, mountain parable. Match the right man (or product) to the right mountain and supply him (or her) with the right tools and the mountain will be climbed. Make the Pebble pitch to Walmart and it is a nonstarter. Pebble Smartwatch 2013 video from Pebble Technology on Vimeo . This "match the hatch" of product to market and marketplace has never been more important. You have one chance to make a first impression so matching your idea to favorable audience is critical. There is a CATCH-22 hidden in our new distribution model. You can't ...