mommyjenlin

Ever wanted to learn more about Google Analytics APIs? Maybe even have someone talking to you about how to use them? Well, if you haven’t gotten a chance to tune in, we’re excited to present Google Analytics on Google Developers Live. Our Developer Relations team has been hard at work putting these together; we’ve done a few already , and also have some coming up that we’re excited about! We'll be doing these a few times a month, on Thursdays at 10AM PDT (full schedule here ). Each show is about a half hour. The show will either take you “Behind the Code” or “Off the Charts.” Off the Charts is a series about getting into the deep features of Google Analytics, understanding how it works, things you can do with it and how to use the feature itself. “Behind the Code” will not only showcase new GA features and technology, but also take us behind the scenes and give you a chance to hear directly from some of the engineers, product managers, and others who work behind the scenes to desig...

Google Analytics users can use the Core Reporting API to save time by building dashboards and automating complex reporting tasks. This API exposes over 250 data points (dimensions and metrics), and new data is added every few months. For many developers, it can be difficult to keep their applications up to date with all the latest data. To make things easier, today we are launching the new Google Analytics Metadata API to simplify data discovery. The Metadata API contains all the queryable dimensions and metrics included in the Core Reporting API. We’ve also added attributes for each dimension and metric, such as the web or app name, full text description, grouping, metric calculations, deprecation status, and whether the data is queryable in segments. You can check out at a live Metadata API response here . You now have programmatic access to generate the same list of dimensions and metrics we use to generate our public documentation . You can now create this list using the Metada...

Mobile Apps pose a unique set of challenges for marketers and developers. On the web, you can iterate on content and features in near-real-time and deploy conversion tracking, Remarketing , analytics and other tags to measure the effects on your users. Apps, on the other hand, are effectively frozen at the point of user install. Making even the slightest change means waiting until your next update makes its way through the various app stores and even then, you can’t be sure that all of your users will update quickly, if at all. The surprisingly static nature of Mobile Apps creates significant problems. Forget to add an event to a key button press? Tough! Need to add conversion tracking for a last minute campaign? Too bad! Realize you need to change an important configuration setting? Sorry, not possible... that is, until now! Previewed at Google I/O earlier this year, today we're launching Google Tag Manager for Mobile Apps. With Google Tag Manager for Mobile Apps , you instrument ...

You may have seen our news about the launch of the Content Experiments API a few months ago, and we’re excited to share one of the ways it’s been used since the launch. SiteApps created an experiment to A/B test your website’s call to action using our Content Experiments API -- take a look at their post below to see how they did it! Live A/B testing is arguably the most scientific strategy you can use for conversion rate optimization. Nothing better than identifying what really sells more than your actual users in the real environment. And probably the call-to-action (CTA) button – “Sign-Up“, “Buy Now” or “Learn More” – is one of the most important elements to test. Some websites earned millions with a simple button change: There’s an app for that We created the Button Optimizer app on SiteApps to allow any website to instantly test & optimize their call-to-action without any technical knowledge (and for free!). With three simple steps, you can increase your website’s conversion...

Over the past year we’ve added many new features to Google Analytics. Today we are releasing all of this data in the Core Reporting API! Custom Dimensions and Metrics We're most excited about the ability to query for custom dimensions and metrics using the API. Developers can use custom dimensions to send unique IDs into Google Analytics, and then use the core reporting API to retrieve these IDs along with other Google Analytics data. For example, your content management system can pass a content ID as a custom dimension using the Google Analytics tracking code. Developers can then use the API to get a list of the most popular content by ID and display the list of most popular content on their website. Mobile Dimensions and Metrics We've added more mobile dimensions and metrics, including those found in the Mobile App Analytics reports: ga:appId ga:appVersion ga:appName ga:appInstallerId ga:landingScreenName ga:screenDepth ga:screenName ga:exitScreenName ga:timeOnScreen ga:avgS...