mommyjenlin

For political campaigns large and small alike, time is of the essence when decisions need to be made. Having quick and easy access to actionable data was essential for President Obama’s data-driven re-election campaign in 2012. “To keep our digital teams agile, we needed to make consistent and comprehensive reporting available to everyone on a near real-time basis,” says Nate Lubin, Director of Digital Marketing for Obama for America. “Throughout the campaign, Google Analytics helped us democratize our web data, and enabled all of our teams to make key decisions quickly.” Winning big moments: responding to the debates in real time The ability to do rapid, real-time optimization was especially important during the Presidential and Vice Presidential debates. Recent research shows that 64% of voters use the Internet to verify or “fact check” a claim made by a candidate, and the presidential debates were a prime opportunity for voters to research the issues be...

The following was originally posted to the Analytics Japan blog . Google recommends responsive web design as a way of optimizing for smartphones and tablets. Responsive web design is a method of identifying the device based on the screen size and adjusting the design using CSS, while sharing one block of HTML across all devices. The concept has also been discussed on the Webmaster Central Blog so head over there for more details. This post will look at an example of using Google Analytics on a site enabled for responsive web design. The case involves a Google Analytics Certified Partner (GACP), NRI Netcom , working on an overseas payment service website for their customer, Seven Bank. NRI Netcom installed Google Analytics for post-optimization data analysis to support Seven Bank's web publishing and marketing. The implementation enabled pages to be served to desktop PCs, smartphones and tablets using responsive web design, all from a single URL. They used page-level custom variab...

Last year we launched Google Tag Manager to make it easier for marketers to use tools like analytics, conversion tracking and Remarketing without having to edit website code. Google Tag Manager lets marketers place a single tag (a tiny piece of javascript code) on their site, and then with our easy-to-use UI, they can add or update other measurement and marketing tags without bugging the IT folks. We’ve been thrilled by the response. Google Tag Manager is now serving twice the amount of traffic it was in April 2013, as a significant number of large advertisers with complex tagging needs have signed on. I’d like to share a few recent Google Tag Manager success stories with you. They range across industries, but all of the customers profiled had a few things in common: They needed to deploy a large number of marketing tags to enable their advertising campaigns, often with complex logic around what data to include from the page, and which tags to fire when. Marketers were dependent on I...