mommyjenlin

I'm lucky to have REALLY smart friends. Here are five ideas a recent survey of some of the smartest turned up in anser to the question, "What cool stuff are you doing this holidays?" Names and identities are being withheld until 1.1.2014 as promised :). M Idea 1: Mobile Games As a recent Forbes article noted mobile games are ROCKING. Digital games are expected to hit $1.1B growing 54%. Not suggested your ecommerce or B2B website goes into the digital game business, but finding a way to be FUN and MOBILE this holiday is a "genius idea". Tips to keep in mind as you make a digital game out of shopping or forming a relationship with your website: Mobile Game Tips Keep mobile games simple.  Develop games that play OVER TIME.  Don't forget the leaderboard.  Curate "winners" so everyone learns.  Align your game with core brand values (see Stengel's Brand Ideals ). Idea 2: Disrupt Convention This holiday season don't do the usual thing in the expe...

Best Visual Thinking Tool Internet marketers are a strange group. We lucky few Internet marketers must harness power from both sides of our brain. We need the right brain's creativity to be equally matched by the left brain's engineering and analytics. The problem with most tools created to assist Internet marketers is they are developed by engineers. Engineers are GREAT people, but they tend to be hyper LEFT BRAINERS. Most of my almost 15 year Internet marketing career has been spent learning a series of counter intuitive tools. I say "counter intuitive' because for visual thinkers (as most Internet marketers are) learning to use a Google Analytics, your average Content Management System (CMS) or other support tools means learning THEIR way of thinking. Learning THEIR way of thinking can mean suspending ours. The net effect of using a "counter intuitive" tool is marketers must translate between how we THINK and what we are DOING. This "translation"...