mommyjenlin

Diversified Content Marketing No one cared when I preached, "Content marketing" in 2003. Now everyone is creating "inbound marketing". Some good things happen when everyone does something online. Overall quality of whatever the group marketing is doing tends to go up. One very big bad thing happens too. Chances for your content to shine are reduced by the noise of success. This post is about how to fortify your content marketing with the four horsemen: Four Horsemen of Content Marketing * Content creation. * Content curation. * User Generated Content (UGC) engine. * Ecommerce. Content Marketing Horseman #1: Create Daily When you don't know what you don't know create a lot of content every day, but always have "narrowing the funnel" as your goal. Narrowing the funnel is when you can safely reduce your traffic net because you know what content brings converting traffic. The key is connecting the top of your content marketing funnel (traffic generatio...

Future of Web Design Triptych Without meaning to I created 3 Haiku Decks about the future of web design: Future of Web Design 1 : No More Boxes or Boundaries (embedded below) Future of Web Design 2: Mobile Ubiquitous Web Changes Everything (embedded below) Future of Web Design 3: Semantic Mobile Web Mean Brands are Context, Social is Confirmation and the only time that matters is an evolving NOW. Here is the snippet I just wrote on GPlus explaining Future of Web Design 3: *Future of Web Design 3: Semantic Web Is A Game*   Didn't want to unpack today. I also had an interesting conversation with  + Nikol Murphy  on Thursday. So a day of productive procrastination is happening (lol).     Nikol reminded me of an important truth. Google doesn't index websites they index web PAGES.  Subtle but important distinction to understand Web 3.0. Web 3.0 will be more WEB and less "website". Design will be a CSF (Critical Success Factor), but very different than wha...